Author, Director. Considered as an opinion leader for Japanese young women. Pieces written by her are regular columns in monthly magazines. Her unique point of view across wide popular culture from clubs, movies, music, food, city and fashion has a huge following in japan. Her production work includes theatrical concerts of ex-pizzicato five lead singer Maki Nomiya since 2007. She is also famous for her sushi performance ”Bijin Sushi” (good looking girl sushi) since 2004. Her motto is to go and see and experience the scene with her own eyes & body. She has a broad network of close associates including Ryuichi Sakamoto, has started a monthly column with her on his website ‘commons’ Shunji Iwai (Film Director) for Whom she was responsible for communication & publishing production, Tizuko Ueno (professor at Tokyo University), Towa Tei (musician) Keita Maruyama (Fashon Designer), Yutaka Sone (artist) Marti Guixe (Designer), gelltin (artist), Jeff Mills (DJ), Tetsuya Mizuguchi (Game Producer) to name new a few. She is currently lecture at Nippon Daigaku School Of Art and Literature. Managing director of HOU71. http://yuyamareiko.typepad.jp/